Yahoo’s Contextual Ad Experiment

Andrew Baio, whose blog is featured in The Book, has what appears to be another scoop, this time about Yahoo’s contextual ad experiments.

I was told to look at Andy’s site by a Yahoo employee, so I think it’s worth a click, especially if you’re a blogger keeping informed about ways to make money from your blog.

Bascially, there’s a guy named Ken Rudman who works at Yahoo Search Marketing Solutions (which was known as Overture until recently).  He has a blog, and on that blog, appear ads that seem to be somewhat contextually based. They’re served by a Yahoo server that has no other known purpose, I think. This could be a peek at Yahoo’s answer to Google’s AdWords.

The matching’s not perfect, though it is, after all, not even released yet.  On a posting that mentions “Red Badge of Courage,” there’s an ad for Stephen Crane.  Not too shabby!  But on a post about Habitat for Humanity, there are ads for VoIP services and college degrees.  I’m sure things will look better when the program launches.

Posted by Travis Smith on 03/07 at 09:43 AM • Blogs and Business
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