Buzz Marketing with Blogs: Women in Red blog’s success surprises financial columnist

Women in Red blog’s success surprises financial columnist

In a column today called ”Blogging toward financial sanity,” MP Dunleavey reflects on here initial lack of enthusiasm for blogging, and how that has changed.

I have to admit, I was less than thrilled when my cigar-chomping editor told me last spring that I would have to add blogging to my writerly duties. ... Still, I had a job to do and I had to figure out a way to do it. So I posted a rant about expensive friends and how I was embarrassed about the fact that I sometimes wash and reuse my plastic baggies. ... I was practically knocked flat by the wave of sympathetic, been-there postings I got in response.

The Women in Red blog has surprised Dunleavey in a number of ways. It has become:

a discussion
a place for readers to share stories
a way for people to be honest and reach out to each other
a way for Dunleavey to get a sense of the similarities of people’s financial concerns
a source of support and advice for and from readers

Dunleavey’s point in this column is that community is one of the most powerful weapons in dealing with problems in our lives—and blogs are a great way to find that community that can help you out.