Why not have a blog?

The usual objections:

  • not enough time
  • not enough money
  • we don’t have the expertise
  • what if we make a mistake and other bloggers or the press or our customers think poorly of us

    • Objection 1: Time
    Yes, it takes time.
  • Time to setup (but not as much as you think, and certainly not as much as a more general Web site)
  • Time to write each post.  But you can scale that to your own time load, and you can fit it in whenever is convenient. First thing in the morning, or set aside one day to write several posts

    • Objection 2: Cost
  • A hosted service like Typepad can be only a few dollars a month
  • Start out with a lower cost solution, and if blogging starts working for you, you can upgrade all parts and not lose any traffic or effort

    • Objection 3: Expertise
  • You can acquire blog writing expertise quickly
  • Technology expertise can be hired, but also, blogging technology is designed to be as simple as possible, as accessible as possible

    • Objection 4: Mistakes
  • Every company fears new initiatives, but the benefits are far greater than the potential losses.
  • Your legal liability is likely very small
  • Because it’s a new technology, mistakes are forgiven and understandable

    • I’m cross-posting this on three sites: Buzz Marketing with Blogs, Radiant Marketing Group, and BlogAsia.  If you’d like to comment, please come to BlogAsia to do so.

    Posted by Travis Smith on 09/20 at 06:41 PM • Blogging Events -- Blogging Tips

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