Web 2.0 Empty Marketing Term?

The Pew Internet & American Life Project reports that, when it comes right down to it, “Web 2.0” ain’t all that. Succinctly put, the very ways in which Web 2.0 is typically defined—user collaboration and contribution, photo sharing, etc.—aren’t really anything new to the Web, which has always partly been about user-generated content. (Read more about the report.)

From MediaPost: “It doesn’t really matter that this bright line has been so elusive, or that some savvy marketers simply use the label to distance themselves from the failures of Web 1.0 companies,” states the report.

What does Web 2.0 mean to you?

Posted by Susannah Gardner on 10/05 at 12:51 PM • Marketing
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Comments

  1. It means mere mortals can do the web, without hiring code monkeys, as in the past.  It means the media are, finally, in the hands of the people. Regular people. It means enough bandwidth and speed to support it.

    Posted by chris on 12/11/06 at 01:02 PM

  2. What does Web 2.0 mean to you?

    A PostModernist era of the Internet in which the lack of definition is the definition itself till something actually happens which will enable us to actually stick a proper name on such and such a time period. E.g ‘The Golden Age of Microsoft Apps’, The ‘WWW Kingdom of Google.com’

    Posted by Jesper on 09/09/07 at 10:39 PM

  3. Someone recently said: “Web 2.0 is a pure marketing term” and I totally agree with that. Part of any marketers job is to discrimiate between various groups of people or products(in terms of allocating resources to maximize profit). Web 2.0 is simply a term that distinguishes the more modern websites from the old broadcast like dynamics. I recently found a cool article about web 2.0. Here it is: www.adarts.ca

    Posted by John T on 10/19/07 at 05:38 AM

  4. AMEN!
    Someone finally said it.
    I thought I was going crazy. It seems to me that 2.0 is 1.0 with makeup. I have been saying much of the same:
    http://www.houseblogger.com/houseblogger/2007/04/blog_myth_concl.html

    Posted by Tim O'Keefe on 11/24/07 at 08:08 AM
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