Don’t miss Steve Rubel’s great post today
from Wednesday on top-down and bottom-up corporate blogging philosophies. Steve says it better that I can, but to whet your appetite, here’re a couple of quick definitions:
A: Bottom-up blogging - when real employees “on the ground” blog about a company and their work. Steve says, it’s “unfiltered, fun and, for many, incredibly risky.”
B: Top-down blogging - when management sets a strategy and selects a blogger for an official company blog.
Steve points out that companies can use both blogging methods, and get the benefit of each format.
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