Top or Bottom?

Don’t miss Steve Rubel’s great post today

from Wednesday on top-down and bottom-up corporate blogging philosophies. Steve says it better that I can, but to whet your appetite, here’re a couple of quick definitions:

A: Bottom-up blogging - when real employees “on the ground” blog about a company and their work. Steve says, it’s “unfiltered, fun and, for many, incredibly risky.”

B: Top-down blogging - when management sets a strategy and selects a blogger for an official company blog.

Steve points out that companies can use both blogging methods, and get the benefit of each format.

Posted by Susannah Gardner on 03/24 at 01:37 PM • Blogging Tips
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