Think Before You Blog
From Susan Mernit, some thoughts on the craft of writing and blogging:
I felt writing was a craft--and a talent--that it required work to hone.
I’ve had some similar thoughts over the past few weeks as PR, marketing and communications folks have told me about their plans for launching blogs for themselves or their clients, asked for some ideas, and then--in one case--blithely announced that the team decided they’d just “jump right in.”
Read the whole entry—short but effective!
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