Buzz Marketing with Blogs: The Thought Project

The Thought Project

I’m filing this one in the design category, though I love it for more than just design. The Thought Project is a collection of photos and text collected by stopping people on the street and asking them to talk about what they were just thinking. This lovely little project is by Simon Hoegsberg, who spent three months stopping strangers (150 total) in Copenhagen, Denmark and NYC and collecting their thoughts.

It’s fascinating to see the underground thought processes walking down the street at any given time. Best of all, Simon has produced a beautiful online presentation of 55 of his strangers. Simple and effective, the site emphasizes the subjects, not the artist behind them. The intuitive interface means you don’t spend a moment thinking about how to see the next person. Don’t miss the “About the project” page for a sweet little solution to the Danish/English problem.

From one subject:

I was thinking on my way home… I’m working in a company over here of which I’m joint owner, and there is a person there who’s trying to barter money without actually being entitled to do so. And then I was probably just thinking of how I could bring myself in a position so that I could cheat him. That was… that was actually what I was thinking about. And just before finding the solution, then indeed I was accosted by you. So… so I haven’t got a solution right now, but I also have a long distance to walk from here, so, well, the solution will come.

And, of course, Simon has included a link to his contact information and more of his work.

Posted by Susannah Gardner on 01/29 at 01:11 PM • A Little Design