A Cymfony/Porter Novelli study reports that “the majority of companies surveyed (76%) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s).”
Read more and download the report here.
I found your site among the featured sites at pmachine.com. Of all the business sites I’ve found, yours is one of the more interesting. So many corporate blogs are seldom updated and are so bland as to be useless.
I’m wondering what your thinking is about combining a blog with a message board (forum) and turning off the comments, which are so easily spammed?
I run both a blog and a message board on separate sites. At the moment, I get little interaction in the comments section of the blog, which I let lapse for a while until recently, and much more on the board.
Forums seem more conducive to creating communities among individuals, but I’m not sure they work for people who worry about their careers, company secrets, etc.
Still toying with the idea of adding a forum, but if I can’t get comments on the blog, what’s the point?
Blogs are good because they are easy to start, and it doesn’t take longer time to build content, you need to follow the basic guideline to generate traffic. For getting comment, your blog should have good content and you need to optimize it and start discussing about your blog in different forums and other blogs.
Blogging is a fantastic way for a company to reach more people. It allows the company to show a different side of their business. Additionally, it helps increase their ranking on a search engine.
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