This article is a bit old, but the information it contains is evergreen: The Blogger’s Primer.
A blog is not a technology, a technique, or a cool trick. A blog is form of content site; what’s important is the information it presents, and the ways in which that content meets the readers’ needs.
The lengthy discussion on readers—finding them, keeping them, tracking them—is thorough and easy to understand. This is a great article for beginnines, but also for those of us who have been blogging for a while and have gotten distracted or forgotten what we were trying to do.
Next entry: Get a Big-Picture Person
Previous entry: Need BitTorrent Stories