Buzz Marketing with Blogs: Review of Restoration University Blog

Review of Restoration University Blog

This review is one in a series that I’m posting on behalf of the students in Bud Gibson’s Blogging Bootcamp class at the University of Michigan.

Restoration University
http://restoration-fire-smoke.portspaces.com/

I love that you took the time to introduce your team in one of your first posts, and that you linked to your classmates in the same post. Letting your readers know just who is behind the “I” in your posts is so important to making a real connection.

Posts the length of the one you used on 5/18 (“Help for professionals”) are unusual. There is lots of discussion among bloggers about whether long posts are actually read or not. The accepted wisdom seems to be that short posts are better than long. In this case, it would be fairly easy to break up this very long post into several short ones. You also find some bloggers who link related posts in a series (Part I, Part II, etc.) and this post lends itself to that kind of treatment as well.

The personal approach taken on the 5/18 post titled “Beginning Research on the Cleaning and Restoration Industry” is admirable. Let the readers know you’re a person, and a person with your own foibles, interests and areas of expertise. A few jokes can help make you more approachable, but still informative.

I think overall your group has taken a more informal approach. I see more use of first person writing, and a slightly more relaxed style. This approach works very well for blogging. Keep it up.

Don’t forget spelling!

Posted by Susannah Gardner on 06/01 at 05:25 PM • Blogs