Buzz Marketing with Blogs: Review of Restoration and Catastrophe Clean Up News Blog

Review of Restoration and Catastrophe Clean Up News Blog

This review is one in a series that I’m posting on behalf of the students in Bud Gibson’s Blogging Bootcamp class at the University of Michigan.

Restoration and Catastrophe Clean Up News
http://restoration-water.portspaces.com/

The short introductory post explaining the purpose of the blog (5/14 and on 5/16) is excellent. But who are you?

In the 5/16 post “ASCR to offer a new Contents Restoration Course” uses this sentence: “Those of you interested check out the attached link.” I find it much more effective to speak directly to the individual reading the blog post, than to the group of readers. Remember that each of your blog readers is sitting in front a computer by himself. When you write, direct your words to that individual to more effectively make contact.

Oh my gosh! An image! The image you included on 5/19 isn’t a great one, but kudos to you for being the first group to use a photo. It’s demonstrably effective to use images in your blog posts, even if they are clip art and only tangentially related to the content under discussion. People love their visuals, and they pay attention to posts with images. I especially like that you included a photo credit.

I have the same feedback for this group that I do for the others: spell things correctly. Mistakes look careless, and give your readers the impression that they need not take what they are reading seriously—since the writer doesn’t.

Posted by Susannah Gardner on 06/01 at 05:20 PM • Blogs