Pushing the Boundaries on Blogs: Do Fake Blogs Work?

I’ll be talking about fake blogs, spam blogs, and other marketing blog experiments as part of Denise Wakeman and Patsi Krakoff’s “Conversations with Experts: How to Build Your Business On and Off-line” series. If you’d like to participate, it’s free, but you need to register here.

Here’s the official write-up:

Pushing the Boundaries on Blogs: Do Fake Blogs Work?
Wednesday, June 8, 2005, 8:30 p.m. ET
Guest Expert:  Susannah Gardner of Buzz Marketing with Blogs, featured in the Build a Better Blog System

Blogging continues to move out of the realm of personal diarists and into the hands of business
professionals and marketers. The transition isn’t always smooth, especially as creative marketers use blogs in new ways to promote products, businesses and business strategies. Long-time bloggers often refer to these efforts as “fake” blogs, and the resulting hue and cry generates publicity – of the negative kind. Are there lines that can’t be crossed? What has been tried, and failed? What has been tried, and succeeded? Learn to plan for the reactions you will get as push the boundaries with new and exciting ideas.

Susannah Gardner, author of “Buzz Marketing with Blogs for Dummies,” will review recent efforts to create creative blogs. Learn where and why marketers have had problems, and what strategies are succeeding. We’ll talk about the Lincoln Fry blog, the Mazda blog, Moosetopia, Where The Secret Girls Get Real, and others. As well, Susannah will talk about some of the programs and efforts that exist today to recruit popular bloggers as marketers. This session will give you some targeted suggestions for creating a marketing blog that won’t rock the blogosphere with outrage.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff and sponsored by Build a Better Blog System.

Posted by Susannah Gardner on 05/26 at 09:00 AM • Blogging Events -- Fake Blogs

Comments

  1. Please be kind.  You wouldn’t intentionally hurt a moose, would you? wink

    Posted by Moose on 05/26/05 at 11:22 AM

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