Promotional Blogs on the Rise

Fitting into the general theme of this blog, I saw this article on ClickZ this morning—Promotional Blogs on the Rise.  Unlike the character blogs, though they mention one for Lee jeans—which seems to be defunct now, they were talking about LOTR blogs, and blogs that give behind the scenes views of movies and TV shows.  So, what about these kinds of blogs?
 
Like character blogs, maybe more so, I think these have their place in the blogosphere as well.  Hearing what it’s like day to day on set could be interesting.  But, one has to wonder if the actors are being authentic, or going for good PR/news?
 
Comments?
 
Tris Hussey is the Chief Blogging Officer for Qumana Software and Managing Director of Qumana Services.  He can be reached at tris AT qumana DOT com.
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Posted by Tris Hussey on 04/14 at 09:02 PM •
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Comments

  1. Tris—

    You know what I think of character blogs!  They’re all very, very lame!!! wink

    Moose

    Posted by Moose on 04/15/05 at 05:06 AM

  2. A Clickz article discusses the rise of promotional blogs. Promotional blogs are being used increasingly by PR firms. So far, films and tv shows appear to be the best at taking advantage of blogs. The ClickZ article mentions the vlog production diary for the upcoming King Kong film as a promotional blog. This blog appears to working. ClickZ says the site is already averaging 1.5 million unique visits per month for a December release

    Posted by http://www.bloggersblog.com/cgi-bin/bloggersbl on 04/26/05 at 12:45 PM
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