Buzz Marketing with Blogs: Podcasting

Podcasting

You may have noticed the term podcasting being tossed around lately—and that people seem pretty excited about it. Wondering what it is?

Podcasting is the practice of creating an audio file, usually an MP3, and putting it into a blog entry for people to listen to. (You don’t have to put them in blog entries; you can email a podcast, or put it on a regular Web site.) Because podcasts are MP3s, they can be downloaded and played on a portable MP3 player, and because people are creating regular series of them and publishing via blogs (via RSS feeds, specifically), you can subscribe to regular podcast “shows.”

Bloggers are using podcasts to blog when they aren’t at their computer, and blog readers are listening to podcasts to hear from their favorite bloggers when they aren’t at their computers either. Both sides seem to be having a lot of fun.

If you’d like to learn more about podcasts, I suggest you start with Andy J. Williams Affleck’s comprehensive article ”Podcasting: The People’s Radio,” which he wrote for TidBITS. It’s a terrific introduction, and includes links to some of the best podcasting going on today.

Posted by Susannah Gardner on 02/18 at 04:58 PM • Blogging Tips -- Audio, Video & Photo Blogging