Buzz Marketing with Blogs: Past Lives Resurface

Past Lives Resurface

I came across an interesting article in Wired today about how easy it is to find out about people online. It reminded me that everything you do online has the potential to become part of a record you don’t control. If you used your name when posting to alt.sex in the early days of the Internet, the likelihood is that those late-night ... messages ... are still around. The scary thing is that though you created the content, you don’t control access to it in any way. Bosses and lovers have the same opportunity to type your name into Google and scroll through the results.

Digital content gets forwarded, archived and stored all over the place, so information you put out into the online world has a long life (ironically there’s no good comprehensive archiving system for the Internet in place).

Blogs, of course, are subject to the same process, so be aware that what you write today may come back to you later, and in some interesting contexts! Does that mean you shouldn’t blog? Well, no, I don’t think so. But I do think before I hit the publish button.

Read the Wired story How Long Is Your Digital Trail?

Posted by Susannah Gardner on 12/03 at 04:01 PM • Blogging Tips