Ouch.

It’s hard not to take language like this personally:

At a time when media conferences like “Les Blogs” in Paris two weeks ago debate the potential of the form, and when BusinessWeek declares, as it did on its May 2 cover, that “Blogs Will Change Your Business,” Mr. Denton is withering in his contempt. A blog, he says, is much better at tearing things down - people, careers, brands - than it is at building them up. As for the blog revolution, Mr. Denton put it this way: “Give me a break.”

“The hype comes from unemployed or partially employed marketing professionals and people who never made it as journalists wanting to believe,” he said. “They want to believe there’s going to be this new revolution and their lives are going to be changed.”

If I’m underemployed I wish someone would let my brain know so that I could go take a nap or something. At any rate, I can’t read Nick Denton’s comments above without thinking he’s trying to stir up trouble in order to get reactions. After all, here I am posting about him, and linking to the article in the New York Times of which he was the subject.

Any buzz is good buzz?

Posted by Susannah Gardner on 05/11 at 12:28 PM • Blogs -- Marketing
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Comments

  1. Blogs play an important part in any Buzz strategy.  What would happen to an organization if many of it’s employees started blogs, sharing things from business and personal life?

    This is just one of the Buzzoodle strategies for building buzz.  If you are interested in discussing Buzz, you can reach me at my private buzz page: http://www.buzzoodle.com/ronmc.buzz

    Posted by Ron McDaniel on 06/02/05 at 08:15 AM

  2. The examples in your blog seem to deal with large corporations with advertising budgets.

    I’m an avid blogger who would love nothing more than do whatever to generate buzz for my blog and my website.

    It seems a little more difficult to generate buzz for a lesser known / unknown blog that has no celebrity.

    Any suggestion for developing buzz for the unknown blog?

    Posted by Monty Loree on 11/18/05 at 06:54 PM
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