New Blog: Netflix’s Rocchi Report

Netflix film reviewer James Rocchi has started a blog for the company called The Rocchi Report. If you’ve missed the Netflix phenomenon (where have you been?!), it is a mail delivery DVD rental service. Build a queue of movies you want to watch, choose the number of movies you want out at any one time—which determines the monthly cost—and watch movies immediately or keep them for months.

Netflix users will be familiar with Rocchi’s reviews, which accompany quite a few of the DVD listings on offer. His bio claims, and I have no reason not to believe, that Rocchi’s reviews are used by 20-30 regional TV morning programs, and 15 radio programs across the country. He has also been creating a Netflix newsletter for some time.

It’s a little early to know exactly what Rocchi will do with the Netflix blog, but there are some great best/worst lists for 2004 films there now. It’s great to see a company like Netflix, which has really changed the nature of movie rentals, getting into the blogosphere. I hope it works for them!

Posted by Susannah Gardner on 12/27 at 10:23 AM • Blogs

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