Buzz Marketing with Blogs: More on the Dunkin’ Donuts Blog

More on the Dunkin’ Donuts Blog

Screenshot Today, I spoke with Scott Lewis, creator of Dunkin’ Donuts Talk I wrote about last week. Scott is a consultant with Nebo Group, a Chicago-based business consulting company.

Scott told me that he started Dunkin’ Donuts Talk to show up a friend who was teasing him about his love for Dunkin’ Donuts. “It was almost a joke,” Scott says. “He said I ought to start a blog about it, so I thought for $8 [the cost of the domain name registration] I should show him what I could do.”

As it happens, the blog has been quite successful, tapping into a “cult-like” following of Dunkin’ Donuts fans who share Scott’s love for fried dough and fresh coffee. Scott says the site gets 1500-2000 unique visitors a day. Even better, it has proven to be valuable research for The Nebo Group; Scott realized that the company could leverage their success in building an online community as part of their client services, and is working with at least client who was intrigued by the demonstrated results of Dunkin’ Donuts Talk.

As of last week, Dunkin’ Donuts is officially aware of the blog. Scott mistakenly posted some incorrect information about a free coffee for soldiers campaign. Readers of Dunkin’ Donuts Talk contacted Dunkin’ Donuts, and the company came to Scott to correct the information. In the short term, they are also sending him some product images, since he gets quite a few inquiries about Dunkin’ Donuts t-shirts and hats.

In the longer term, Scott says “I would love to do some consulting services with them with Nebo Group, and some real marketing for them—something in addition to a blog. Our blog is small potatoes for them, but I’d like to transition that into a real project with them.”

Dunkin’ Donuts should think about it. After all, small potatoes or not, the community that reads and comments on Dunkin’ Donuts Talk are arguably exactly who Dunkin’ Donuts advertising tries to target.

For Scott, and for Nebo Group, the blog that started as a lark has been useful—and “a lot of fun to do. It puts a smile on our faces in the morning, to find other people out there in the world that like the things we like.”

Nebo Group is also responsible for MetroFreeFi.com, a site that tracks free wi-fi locations around the U.S., which you traveling bloggers might find useful.

Posted by Susannah Gardner on 02/21 at 09:32 PM • Blogs

Comments

“I would love to do some consluting services with them with Nebo Group...”

Having made this typo before (too many times), you may want to correct it. It does lead to some alternate interpretations. ConSLUTing?

Posted by Nancy on 02/26/05 at 10:10 AM
Thanks! It’s fixed. No one will ever know now.

Posted by Travis Smith on 02/26/05 at 04:25 PM
Thanks for that catch Nancy! I got a good chuckle out of it this morning.

Posted by Scott on 03/03/05 at 07:24 AM
As a lover of Dunkin’ Donuts, in an area where there aren’t any (!!), I was appalled by my recent experiences at the Hollywood, Florida Airport Dunkin’ Donuts shop. The two employees ‘serving’ the public obviously hate their jobs, don’t pay any attention to customers, are extremely slow, rude,and are giving the Brand a bad name!!! The line was backed up and would have been even longer had many folks not bothered to hang around and wait for service. This occurred on a Wed. around 4 p.m. My understanding from other frustrated customers is that this is par for the course at this particular location. Has anyone else had such an experience and is there any Corporate representative listening??? Please, do something about it for the sake of your Brand.

I read the recent article about how customer satisfaction at Dunkin’ has beat out Starbuck’s. I prefer Dunkin’ way over Starbuck’s, but Starbuck’s wouldn’t stand for this type of service in their stores.

Frustrated in Indiana

Posted by Liz Kyzr-Sheeley on 03/13/07 at 05:50 AM