Micro Persuasion Gets Bigger
Congrats to Steve Rubel! His employer, CooperKatz & Company, is launching a new service “to help corporations monitor, analyze, plan for and respond to issues that might bubble up from blogs and other emerging online channels.” What’re they calling it? Micro Persuasion! Steve will lead the new practice as well.
Steve says:
My blog remains a personal site, however CK is borrowing the name because we feel it has incredible equity and it best expresses our vision.
Micro Persuasion (the PR service) will concentrate on issue identification, planning, monitoring, analyzing and rapid response.
Read the press release. Read Steve’s post.
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