Meet the GM FastLane Blog

Go to GM FastLane Last night at the Blog Business Summit reception I met Laurie Mayers of Hass MS&L, the PR company who worked with Bob Lutz, Vice Chairman of General Motors, to create the GM FastLane Blog. I learned a little bit from Laura about how the blog works and thought you might be interesed, too.

The blog was result of an ongoing conversation between Hass and GM about blogs. It is run on Movable Type, and Bob Lutz sometimes moblogs using his Blackberry. The company has been pretty happy with all the attention the launch has gotten so far. I love that on the About page GM has indicated their adaption of the Blogger Code of Ethics. I mean, how cool is that?

The blog was a follow to the GM Smallblock Blog, which Hass and GM created as a kind of trial foray into the blogosphere.

Laurie says the reponse via comments so far has been great. She moderates the comments in order to prevent spam, and has had a little fun from bloggers who accidentally got an out-of-office reply because of a comment moderation email. There has also been some noise about the registration of the domain name. She takes these minor flitches in stride as a necessary cost of venturing into a new medium.

From a design point of view, I really like the icons the blog uses for their categories—it’s a fun effect.

Posted by Susannah Gardner on 01/25 at 09:38 AM • Blogs

Comments

  1. Hi Susannah, Do you know the specific reasons GM decided to enter into the blogging fray? I’m sure they jumped in expecting to establish a more personal rapport with their customers. But I’m wondering if they had additional business goals?

    Posted by Search Gal on 02/14/05 at 04:48 PM

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