MBA Students in Blogging Bootcamp

MBA students at the Michigan Business School will be blogging on behalf of small businesses, as part of an effort to increase their online visibility. Bud Gibson writes about the plan over at The Community Engine Blog:

In a nutshell, our plan is to divide the students up into five or six teams of five people. Then the fun starts. Each team blogs about the industry the company is in. They learn who the blog opinion leaders are for that industry. They learn how to track the company’s products and competitors in the blogosphere using tools like technorati, pubsub, del.icio.us, and flickr tags. They’re graded on making effective blog posts with a portion of the grade being decided based on getting themselves noticed and cited by opinion leaders. The blogging efforts will be completely open for all to see, so competition will be based on how well the team does its research, networks, and crafts its message.

Bud is soliciting ideas and feedback for the “High Octane Blogging Bootcamp.”

Posted by Susannah Gardner on 04/01 at 11:03 AM • Blogs and Business

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