MarketingSherpa Study Shows Blogs and RSS as “Emerging Favorites”
The 2005 MarketingSherpa study of Internet marketing is worth taking a peek at. Here are a few key elements:
- Email marketing is overtaken by search, though both have increased in effectiveness
- More marketers are spending more money on online ads and marketing
- Blogs and RSS look to be increasingly mainstream and accepted ways of spending online marketing dollars
Check out the study yourself, including some handy charts.
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