Mark Hughes’ Buzz Marketing Book

Buzzmarketing: Get People to Talk About Your Stuff“Buzzmarketing: Get People to Talk about Your Stuff” (242 pages). I haven’t read it yet, but it does sound like a great book for anyone trying to get a handle on this “buzz marketing thing.” (It’s a little weird that Hughes has decided that buzz marketing is actually one word. Nothing like doing weird things with spelling to knock your search engine results!)

“We donned our uniforms, felt our customer’s anxiety, solved our customer’s problems, saw what they looked like, heard what they sounded like. We got under their hoods and inside their heads.”

There’s a review of the book in today’s USA Today.

Disclosure: If you buy the book after clicking on the Amazon link to it in this post I’ll get a small percentage of the sale via Amazon’s Affiliate program.

Posted by Susannah Gardner on 07/25 at 01:23 PM •

Comments

  1. As far as “buzz marketing” is concerned, I have just seen an original buzz about a French flower seller, called Monceau Fleurs:
    “Le blog de la franchise”.
    http://blogfranchise.blogspot.com

    Posted by Tony on 07/26/05 at 03:34 AM

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