“Krispy Kreme is over here,” he says, penciling a little ring outside the orbit, “because they’re not really in the coffee business. They’re 98% donuts, and 82% glazed, so they’re a one trick pony.”
From Fast Company’s online-only story about Dunkin’ Donuts head-to-head with Starbuck: It’s Not About the Doughnuts.
There’s some other great stuff here:
Next entry: Clocks, MP3s, Weather and more from blogbox
Previous entry: Past Lives Resurface