Lattes Are Only the Beginning

“Krispy Kreme is over here,” he says, penciling a little ring outside the orbit, “because they’re not really in the coffee business. They’re 98% donuts, and 82% glazed, so they’re a one trick pony.”

From Fast Company’s online-only story about Dunkin’ Donuts head-to-head with Starbuck: It’s Not About the Doughnuts.

There’s some other great stuff here:

  • ... Luther and his team, a troop of fellow-travelers from his days at Popeye’s Chicken and Biscuits, determined that the future was not in the cruller, but in the coffee.
  • “Dunkin’ is a hit-and-run place.”
Posted by Susannah Gardner on 12/03 at 04:41 PM • Not About Blogs
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