LAT Travel Ad Sticks With You
There’s a new, frustrating ad on the L.A. Times site in their travel section.
They have added a large floating banner advertisement that stays visible across the bottom of the page no matter how you scroll.
It also breaks use of the scroll wheel or the arrow keys / page up & down to scroll a document, at least on my Mac. You have to use the scrolling elevator at the side of the window to read the rest of the story. What an irritation.
I haven’t seen this advertising technique used by other major sites, nor have I heard any criticism online about it in use here—perhaps it just hasn’t been noticed yet? I can’t imagine their average reader is going to be happy with this loss of basic functionality…
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