Buzz Marketing with Blogs: Knock, knock. Who’s here?

Knock, knock. Who’s here?

Most attendees are from Singapore, and all (except the speakers) are from Asia—probably because that’s where the conference is being held. They appear to be in their 20s and 30s—either no one over 40 blogs, or blogging keeps you looking young.

Paul Chaney Explains Trackback

One great point: About a third of the attendees have blogs or have worked on a blog already. Not bad, considering that this is the first blogging conference ever in Asia.

It’s evenly split between women and men, which is wonderful. Most people are dressed business casual—no ties, and no t-shirts.

The biggest variability is in the employers of attendees. There’s folks from many different companies—some large and established and multi-national, some new and very small and local (but some small ones are multi-national, too). There’s people from educational institutes and agencies, looking at blogging as a tool for teaching. Most interesting to me, is that there’s a very large number of people from government agencies, including some rather significant ministries. (I don’t have permission right now to say which companies, sorry!)

Side note: Government and blogging are a natural fit, though it hasn’t happened much yet. For companies, blogging is simply another competitive strategy—one that I think works well, but still just one particular attempt to sell product and influence purchasers. But government is in its very nature supposed to serve the people, and be responsive to its constituents. Government can also be mysterious and obscure. Blogging is a fabulous way to bridge the space betwene bureaucrats and citizens, and may to start building trust and communication and understanding. At least, that’s my idealistic viewpoint, and perhaps the presense of government employees here means that some other share this opinion as well.

At this point, I’d like to the attendees introduce themselves—check the comments on BlogAsia for additional specifics!

I’m cross-posting this on three sites: Buzz Marketing with Blogs, Radiant Marketing Group, and BlogAsia. If you’d like to comment, please come to BlogAsia to do so.

Posted by Travis Smith on 09/21 at 12:43 AM •