I Want This Car

Shot from the Citroen commercialToday, Travis sent me a link to the coolest car commercial I’ve ever seen. It’s for the Citroen C4, and though the commercial says absolutely nothing about what features the car has, I am nonetheless convinced that I need to own it.

The commercial shows the car transforming into a giant dancing robot in an urban backdrop (looks like Vancouver to me!).

This is also a good lesson in getting some buzz built up around your product. So far, I’ve found the commercial mentioned on Urban Vancouver, MilkandCookies, The Wave of the Future, citygirrrl, Tommie.nu, ...

If you’re interested in reading more about how the commercial was made, Citroen has some info.

Posted by Susannah Gardner on 01/17 at 04:16 PM • Marketing

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