Got Blog?

Rick Bruner of Business Blog Consulting has a nice interview with Christine Halvorson, blogger for Stoneyfield Farms. Stoneyfield has four blogs:

  • Strong Women Daily News
  • The Daily Scoop
  • Creating Healthy Kids
  • The Bovine Bugle

What I like best about Stoneyfield’s attitude is expressed in this quote from Halvorson: “With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers.  He wants to ‘be real’ and saw the blogs as a way to do that—inspired in part by the success of blogs within the Howard Dean presidential bid of early 2004.”

Source: Thanks, Rick.

Posted by Susannah Gardner on 12/17 at 08:18 PM • Blogs
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