Getting Product Testers to Blog
Fascinating post today from Lee LeFever’s Common Craft. His wife has been asked to test the Microsoft SPOT watch (Suunto N3) for a class and blog about it. So has everyone else in her class. LeFever says:
At first I thought that the blogs were just a handy way for Microsoft to collect information. Then I realized that there is likely more to this story. By asking participants to blog their experiences with the SPOT watch, Microsoft is enabling a blogosphere buzz machine while doing market research- killing two birds with one stone.
Product + required blog reporting = Buzz.
Microsoft gets publicity, consumer reaction, and product testing in one nicely bundled package—and all for free, it looks like. (It would be interesting to know if the school will make any money for turning their students into a focus group.)
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