Hey folks, if you’re interested in hearing the interview Andy Wibbels of Easy Bake Weblogs conducted with me earlier this month, he’s put the audio up.
Here’s the outline of what we talked about:
06:00 Your Definition of a Blog
- Susannah Gardner, web designer for Hop Studios and author of Buzz Marketing with Blogs for Dummies.
- How you discovered the web?
- How you found blogs?
10:40 Open Linking and Blogrolls
- Websites designed for constant updates of smallpieces of information. Like journals, but extended with interactivity.
- “You want to interact.” Don’t ever hesitate to link (open attitude of blogs).
- If you’re going to be useful - you need to link to outside resources.
- Karma and collaboration.
- Different blogrolls for different topics.
15:00 How do you know what you’re reading on a blog is accurate? (You don’t!)
15:30 Pitching to Bloggers
20:15 Ads on Blogs, Revenue, Promotion
- Targeting the right blogger.
- Don’t waste their time. Get to the point.
- Formal programs: BzzAgent, Marqui, Silicon Valley 100 - matchmaker for marketers and bloggers.
24:05 Using ‘Tasteful’ Banner Ads (referencing Seth Godin’s linking to his own books at the bottom of his blog)
- Ads can be successful if they are correctly targeted (i.e. BlogAds).
- Example: PVR Blog (a blog about Tivos etc).
- Can confuse the message of your marketing.
33:50 Faux Blogs/Fake Blogs (fictional character/mascot branding)
- Blogs as understated sales (references the new Easy Bake frontpage with the 3 option menu - above the blog content).
- Usability versus marketability.
- Reducing internal page content to guide prospect.
- Blogging is so easy to start - sometimes folks don’t define what they want out of it - how they are going to measure success.
- Some companies don’t link their blogs on their homepages.
- Susie uses this between her book’s blog and her web design company‘s sites.
- Father Son Adventures - Dovid Grossman - reduce weight of some elements to guide people towards the ezine sign-up.
42:20 Anonymous blogging
- Reminds Andy of that CK One email campaign.
- Diverts from the history of blogs as being rooted in honesty, straightfoward. Fake blogs bend this.
- Is it an actual intent to deceive?
- Blog veterans disagree with this (obligatory Raging Cow mention along with ‘What About the Children’ panic). Also: Mazda
fake blog, Lance Armstrong’s bike.
- Fake commenters. Hollywood studio commenters praising panned films.
47:15 How will the popularity of blogs change the blogosphere?
- How can you be totally anonymous? (IP address, email, billing always trackable)
- See also: Legal findings in Apple vs bloggers case: Bloggers do not have freedom of press protection.
- Also: Invisiblog.
52:00 Ezine versus Blog
- Ideas of Information Wants to Be Free, Democracy in Action…
- Less focus on technology (Andy mentions endless September) might mean less innovation, but more mainstream.
- Andy says both! So does Susie!