Buzz Marketing with Blogs: Dealing with Employee Blogs

Dealing with Employee Blogs

Employees can be a great source of marketing and PR, when you hook them up with blog software. On the other hand, not everything they say may be positive! In his final session, Paul Chaney discussed “Blogging and Your Company.”

People blog about a lot of things, but evidence suggests that people blog much more often about their jobs than they do about food, family, or even sex. Assume that your employees are already blogging!

When employees blog, employers benefit from the Googlejuice generated by links, and from the communication between employees that may occur. Companies that encourage the use of blogs create a way for teams of people to collaborate, share knowledge, and manage projects. There is an intangible benefit as well: a company that encourages blogging sends a message about the value of individual voices.

Employees benefit as well, by getting to know their colleagues (besides those in the next cubicle). A good employee that blogs demonstrates his or her expertise to both colleagues and management, enhancing credibility while giving themselves a voice in new ways.

Companies that encourage blogging among their employees lay themselves open for the individual interpretations of their bloggers about what is and is not appropriate on a blog. An employee blog policy is not a bad idea. For models, look to Groove Networks, Thomas Nelson, and Yahoo’s policies.

I’m cross-posting this on three sites: Buzz Marketing with Blogs, Radiant Marketing Group, and BlogAsia. If you’d like to comment, please come to BlogAsia to do so.

Posted by Susannah Gardner on 09/22 at 12:51 AM • Blogging Events -- Law and Ethics