Buzz Marketing with Blogs: Character blogs continued…

Character blogs continued…

Well the character blog saga continues. This time it isn’t a gourmand but a ungulate, a moose. Moosetopia is a blog “written” by the moose mascot of Moose track ice cream. So controversy rages again. Since Susie is away (hee, hee) I get to put forth my opinion on this in not just one, but two places!

I wrote a blog-tome on this on my site--View from the Isle - More on Character blogs--and I won’t repeat it here because well, that would be really boring--thanks BobbyM!--but I will say that character blogs aren’t the end of the word and I think we should just let the bloggers behind the blogs find their voice. Then if they still suck, well stop reading them.

Paul chimed in on this first, so tip of the hat (or tip of the trackback) to him--Radiant Marketing Group- Even a Moose Can Blog.

As a reminder, this is what Susie posted about the last character blog that kicked up a little controversy-- Deliciously fake

Tris Hussey is the Chief Blogging Officer for Qumana Software and Managing Director of Qumana Services. He can be reached at tris AT qumana DOT com.

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Posted by Tris Hussey on 04/14 at 11:11 AM • Blogs -- Blogging News -- Blogs and Business

Comments

I blogged this topic on my own blog and commented on Paul’s as well, so won’t repeat all that here, except to point out something we really need to remember. Blogs, and character blogs among them, just like any other communications vehicle, have an intended audience. If the intended audience likes something, doesn’t matter what others think of it. There are lots and lots of things that I think are pretty lame, but I am not the intended audience so it just doesn’t (and shouldn’t) matter. That’s part of what the long tail is all about....

Posted by Susan Getgood on 04/14/05 at 12:12 PM
How swiftly we abandon our core values, like some sleazy corporation or rogue government.

The Universal Blog Mantra was:

“Authenticity. Passion. Transparency.”

Now the Modified Blog Chant is:

“Entertainment. Fun. Frivolity.”

Forget establishing a candid, honest, meaningful conversation with customers.

Hello to silly, irrelevant garbage.

A Fictional Character--perhaps that’s what many slacker greedy CEOs have been all along.

Maybe it is a good strategy for immoral businesses, have a Talking Gorilla or Simulated Pig represent your firm.

Maybe this is sheer genius.

Not.

Posted by steven streight aka vaspers the grate on 04/19/05 at 05:01 AM
Maybe the problem with “character blogs” is that they have no real character, and thus, lack humanity.

Posted by Kelvin Drake on 05/03/06 at 07:12 PM