Buzz Marketing with Blogs: Blogsledding at Blogsndogs (and Other Topics)

Blogsledding at Blogsndogs (and Other Topics)

Well, I wussed out today and didn’t go dog sledding (Do you have any idea what the temperature is here in Banff? It turns out I’m more of a California girl than I thought!). Many of the participants went, however, including Travis, so I expect to see some great Flickr photos tonight.

Participants at BlogsnDogs seem pretty pleased by the program here so far, though there are the usual problems with packing so much technology talk into such a short time. There’s so much great energy and innovation around blogging that it’s really impossible to do much more than skim the surface of a few favorites. My fellow faculty member (and co-author!) Kris Krug did a session on Monday that highlighted some of his favorites, and attendee Monique Trottier wrote up his talk, along with a few highlights from other sessions.

I’ve uploaded my slides from a talk Robert Scales, Darren Barefoot, and I did on Monday, but probably the most pertinent item is the list of strategic reasons for blogging:

search engine marketing
direct communication
brand building
competitive differentiation
relational marketing
exploit the niches
media & public relations
reputation management
position expert status
build up trust

Tomorrow afternoon’s Blogging for Business session gives me another chance to really focus on this topic. What I’d really like to do is some hands-on exercises designed to talk folks through thinking strategically about business blogging—brainstorming about focus, audience, promotion, and so on. If you’re a BlogsnDogs attendee, help us tailor the session to you by leaving a comment describing what you’d like to explore more, and what you’d like to be able to take back home with you when you go! And if you aren’t attending, well, you can leave you wishlist, too.

Posted by Susannah Gardner on 12/06 at 05:12 PM • Blogging Events -- Blogs and Business

Comments

Hi,

I don’t know where else to go on your blog to ask this but here goes…

I would like to position myself as expert in my field and also to lead them to my subscription web site. How do I do it without giving away the store.

I thought it was supposed to be in the book. Can you tell me what page it would be on?

Thank you.

Mack

Posted by Mack on 03/25/06 at 02:27 PM