Buzz Marketing with Blogs: Blogs Will Change Your Business

Blogs Will Change Your Business

... or so says the headline of the May 2 BusinessWeek cover story. Of course, I happen to agree. From the article:

...you cannot afford to close your eyes to them [blogs], because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.

This is one of the best overview articles about blogs I’ve read in all those appearing in recent months. It speaks eloquently and urgentlyl about the pertinence of blogging for businesses and does an excellent job of covering recent business-related blog events like Google/Mark Jen and important players in the business blogging world (Steve Rubel or Micro Persuasion and Dave Sifrey of Technorati). If you’re looking to bring someone up to speed quickly on the phenomenon of business blogging, this is a great place to start. Kudos to writers Stephen Baker and Heather Green.

And then there’s this book I know about you could follow up with ...