Bloggers Get Their Own Ad Sizes

Jim Kukral at BlogKits has gone the standardization route with seven new ads sizes designed specifically for blogs. Arguing that standard online ad unit sizes just don’t work for bloggers, Kukral proposes a set of sizes that work better for column-heavy blogs, especially those use the standard Movable Type or Blogger layouts.

Here are the new blog specific ad sizes from BlogKits:


150x50 IMU – (Blog Sidebar Mini)


150x100 IMU – (Blog Sidebar Full)


90x130 IMU – (Blog Sidebar Mini Tower)

Blog Entry Rectangles and Bars – Built to fit within blog entries.

335x 50 IMU – (Blog Entry Bar)


335x 25 IMU – (Blog Entry Slim Bar)


450x 50 IMU – (Blog Entry Rectangle)


450x 25 IMU – (Blog Entry Slim Rectangle)

You can see a sample BlogKits ad-enabled template using a standard Blogger layout here, and also on the BlogKits blog itself (a Movable Type blog). Of course, custom-designed blogs can continue to use the standard online advertising sizes, or create their own. It will be interesting to see whether these catch on; much will depend on whether advertisers think they can get their message across effectively with these shapes and sizes.

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Posted by Susannah Gardner on 02/01 at 10:30 PM • Blogging Tools

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