Blogger Setting Terri Schiavo Facts Straight

imageAbstract Appeal by Matt Conigliaro is a great example of how writing about your specific niche can provide an excellent service while helping to build reputation and expose a brand.

It’s not a blog created specifically by a business.  Instead, Abstract Appeal is a lawyer’s site, focusing on Florida appelate law.  Normally, somewhat esoteric stuff, but with Terry Schiavo* in the news, suddenly, the site has become a big resource for anyone looking for a non-partisan source of info.  So much so, he says, that he’s glad he never enabled comments because the email feedback alone is nearly overwhelming (and not billable, I bet!)

For his bio, he links directly to one on his employer’s Web site, whose site mentions and links to the Abstract Appeals site prominently.  Conigliaro’s helping the rest of us, and by doing so, is benefiting a little himself.

Thank you to OJR for bringing this to our attention with their story.

* It was pointed out to me that Terri Schiavo isn’t exactly a household name.  Schiavo is a Florida woman who has been in a persistant vegetative state for 15 years, and there is a large debate in the U.S. currently—legally, politically and ethically—about whether Schiavo should be allowed to die by having her feeding tube removed.  She’s been without the tube for 12 days now.

Posted by Travis Smith on 03/30 at 12:24 PM • Blogging News -- Law and Ethics

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