Buzz Marketing with Blogs: Blog ad story: 0.5% of campaign budget, 29% of campaign traffic

Blog ad story: 0.5% of campaign budget, 29% of campaign traffic

My ex-boss, Henry Copeland, runs BlogAds, and I saw this great tidbit in a recent MediaPost story mentioning him and his service that places ads on blogs.

Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled “The Art of the Heist.” Just one-half of one percent of the media buy budget, Clark said, was spent on BlogAds--a firm run by panel moderator Henry Copeland, which sells ad space on some of the highest-trafficked blogs. Those ads, Clark said, ended up accounting for 29 percent of the traffic sent to the campaign’s landing page.

Of course, it could be that they’re really bad at buying non-blog media But I think it points out that blogs are now, and will remain for some time a great way to cut through the clutter of traditional marketing channels.