Tim Yang has done a thorough analysis of just why the Motorola Motoblog failed in a post titled ”Bad business blog from Motorola.”
Tim is dead on in what he says. Looking over the blog, it’s clear no one really had a clear objective for this blog, which doomed it from the start, however well-intentioned the bloggers and attractive the design.
Saw this first on CorporateBlogging.Info.
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