Do Posts Equal Traffic?

Posted by Susannah Gardner on 02/03 at 10:47 PM • Blogging Tips

The accepted wisdom in blogging is that posting often (and of course on interesting topics) is one key to generating more traffic, though not eveyone subscribes to this theory. I’ve been thinking a lot about this recently, what with trying to get a new blog off the ground and all) and of course watching my traffic stats with an eagle eye. Tonight I got curious about whether spikes in my traffic logs actually correlated with increased posting, so I created this chart, with the number of posts shown in red:

Traffic Graph

Generally speaking, it looks like the theory of more posts = more traffic holds true, but of course what the logs don’t tell you is that on the days I was posting a lot I was at a blogging conference and the blog URL was up on the projector between every session. Nor does looking at this graph reflect the posts that were controversial. That first spike is accompanied by a barely significant increase in post numbers, but was on a topic that caught a lot of interest.

Weekends, it is apparent, are slow.

What does all this mean? Well, I’m still thinking about that. Clearly, posting often is important, and for a new blog like this, probably imperative. I suspect that once a blog has an established readership, a day off here and there won’t significantly decrease traffic. The more important lesson, though, is that quantity can’t be overcome by quality. A single excellent post did more for my traffic than seven posts over the course of a day.

I know what you’re thinking now—what makes a good post? That, my friends, I will get into tomorrow. Perhaps a little suspense might not hurt, either.

Just for the record, let me be clear. I am not saying that posting often is the only or the most important technique in earning more readers. But it is one of several crucial ingredients in a successful blog.