Corrections
This is a post that will be updated regularly and contains the known errata of the book and any necessary corrections.
Page 6: The Fast Company link, under Communicating With Customers, was spelled http:
//www.fascompany.com. Instead, it should be http://www.fastcompany.com .
Please share any questions or possible errors you’ve spotted in the comments, and I’ll review them and add them to this list.