Why Galleries Weren’t Interested in Internet Art
Source: Internet Art
pg. 79-80: “Offline galleries remained generally uninterested in internet art in the 1990s for a number of reasons.”
“Like media art, performance or moving-image work, internet art was difficult to sell: it was ephemeral and prone to technical obsolescence, it had unfamiliar display aesthetics, and projects were technically complex. For many galleries, their own identity was associated with a physical location and actual artworks, and internet-based work simply did not make sense to them. One commercial gallery that integrated net art into tits physical space and online presence from an early point as part of its roster of painting, sculpture and installation was New York’s Postmasters Gallery. In 1996, Postmasters mounted ‘Can You Digit?’, which included a number of works that resided on the web or used new software like Director (a multimedia authoring tool that hosts audio and video) and were distributed online.”
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