Got Blog?
Rick Bruner of Business Blog Consulting has a nice interview with Christine Halvorson, blogger for Stoneyfield Farms. Stoneyfield has four blogs:
- Strong Women Daily News
- The Daily Scoop
- Creating Healthy Kids
- The Bovine Bugle
What I like best about Stoneyfield’s attitude is expressed in this quote from Halvorson: “With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers. He wants to ‘be real’ and saw the blogs as a way to do that—inspired in part by the success of blogs within the Howard Dean presidential bid of early 2004.”
Source: Thanks, Rick.
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